Since it began in 2012, Photoville has grown to become a fun, creative, and accessible annual space to showcase the power of photography. In this video, co-founder Laura Roumanos gives us a behind-the-scenes look into how Photoville started and discusses the diverse storytellers and audience they have been able to cultivate.

Laura Roumanos is the executive producer and co-founder of United Photo Industries and Photoville where she has produced over 400 photo exhibitions and public projects worldwide. Originally from Sydney, Roumanos worked as a Producer and Arts Administrator before making the big move to NYC where she joined the Manhattan Theatre Club. She then headed to St. Ann’s Warehouse as the General Manager for several years where she worked to help present and produce large-scale international theatre, music, and art events.