Image Testing: What They See Matters – Jeff Cappella – Collaborations for Cause 2016

Does a photo “say” to you what it says to the viewers you’re trying to reach or inspire? If an image is inspirational for you upon close consideration, will it be so for someone giving it just a quick glance online? It helps to test our photos with eyes beyond our own, and in recent years Resource Media has been testing images in non-profit advocacy communications with audiences in-person and online, in research settings and real-world campaigns. In this presentation we will share some of the findings that have emerged repeatedly and also share tips for doing image-testing, an area of increasing interest for non-profits today.
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Presentation from the 2016 Blue Earth Alliance Collaborations for Cause conference in Seattle Washington at the Seattle Public Library. Learn more: www.blueearth.org