“Fighting Misinformation” with Content Authenticity Initiative

FIGHTING MISINFORMATION: PROTECTING IMAGE CREATORS THROUGH ATTRIBUTION AND PROVENANCE
presented with Content Authenticity Initiative

Featuring Santiago Lyon

Photoville 2021 Talks On-demand recordings are made possible in partnership with PhotoWings

The Adobe-led Content Authenticity Initiative (CAI) is building systems to fight misinformation by providing provenance for digital media—giving creators tools to capture and share objective facts and empowering consumers to evaluate whether what they are seeing is authentic. In this master class with Adobe’s Santiago Lyon, you’ll hear more background into the work coming out of the CAI and see a detailed demo of the Photoshop feature launching later this month. This workshop is for any photographer who is concerned about attribution or the lack of trust in the media industry.

photoville.nyc/2021-fighting-misinformation/