In the second of this webinar series (the first is here), visual story editor Marc Prüst sets out the basics for starting and running a freelance photography practice.

While photographers want to pursue their passion, the market for photography is challenging and building a sustainable practice requires certain business skills.

Marc shows what the market looks like for different photographic practices, how to analyse and approach various players within the market, and how to enter the market successfully. Marc presents the basics of branding and marketing and shows how individual photographers can deploy these techniques to support their creative practice.

Part two:
– The market
– Applying your brand
– Personal projects