In this two part webinar series, visual story editor Marc Prüst sets out the basics for starting and running a freelance photography practice. You can see part two here.

While photographers want to pursue their passion, the market for photography is challenging and building a sustainable practice requires certain business skills.

Marc shows what the market looks like for different photographic practices, how to analyse and approach various players within the market, and how to enter the market successfully. Marc presents the basics of branding and marketing and show how individual photographers can deploy these techniques to support their creative practice.